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+ 422 An iPod, a phone, an internet mobile communicator... these are not three separate devices! And we are calling it iPhone! Today Apple is going to reinvent the phone. And here it is. Steve Jobs


+ 410 What we want to do is make a leapfrog product that is way smarter than any mobile device has ever been, and super-easy to use. This is what iPhone is. OK? So, we're going to reinvent the phone. Steve Jobs


+ 346 What we want to do is make a leapfrog product that is way smarter than any mobile device has ever been, and super-easy to use. This is what iPhone is. OK? So, we're going to reinvent the phone. Steve Jobs


+ 350 An iPod, a phone, an internet mobile communicator... these are NOT three separate devices! And we are calling it iPhone! Today Apple is going to reinvent the phone. And here it is. Steve Jobs


+ 273 Just avoid holding it in that way. Personal email to a customer with concerns over an antenna reception issue with the newly released iPhone 4, where dropped calls were caused when the user grasped the product's steel-banded sides. Steve Jobs 2010


+ 267 And boy, have we patented it! Steve Jobs Introducing the iPhone, Macword2007


+ 300 Innovation distinguishes between a leader and a follower. Every once in a while a revolutionary product comes along that changes everything. It's very fortunate if you can work on just one of these in your career-Apple's been very fortunate in that it's introduced a few of these. Steve Jobs Apple press release for the release of the iPhone, 2007


+ 362 What we want to do is make a leapfrog product that is way smarter than any mobile device has ever been, and super-easy to use. This is what iPhone is. OK? So. we're going to reinvent the phone. innovation has nothing to do with how many R&D dollars you have. When Apple came up with the Mac, IBM was spending at least 100 times more on R&D. it's not about money. It's about the people you have, how you're led, and how much you get it. Steve Jobs Fortune, 1998


+ 328 Sometimes when you innovate, you make mistakes. It is best to admit them quickly, and get on with improving your other innovations. Take the iPhone. We had a different enclosure design for this iPhone until way too close to the introduction to ever change it. And I came in one Monday morning, I said, I just don't love this. I can't convince myself to fall in love with this. And this is the most important product we've ever done.' And we pushed the reset button. Steve Jobs Fortune, 2008


+ 321 Pretty much, Apple and Dell are the only ones in this industry making money. They make it by being Wal-Mart. We make it by innovation. This is a story that's amazing. It's got theft, it's got buying stolen property, it's got extortion. I'm sure it's got sex in there somewhere. Somebody should make a movie out of this! Steve Jobs On the circumstances surrounding an iPhone prototype that was discovered in a bar and published in an online technology blog, Gizmodo. All Things Digital, 2010