Susan Wojcicki

+ 218 Mobile is an incredibly fast-growing market and will continue to be. Susan Wojcicki


+ 303 Today, most young women are exposed to technology at a very young age, with mobile phones, tablets, the Web or social media. They are much more proficient with technology than prior generations since they use it for all their school work, communication and entertainment. Susan Wojcicki


+ 273 I'm excited about the opportunities with mobile phones and being able to receive information on the go and relevant to what I'm doing at that moment in time. Susan Wojcicki


+ 241 Ads get a bad reputation sometimes because they're not useful. They're not relevant, or slow. Susan Wojcicki


+ 264 Advertising is very simple in a lot of ways. Advertisers go where the users go, and users are choosing to spend a lot more time online. Susan Wojcicki


+ 207 Engineering is a jeans and hoodie culture, and sales is more formal. Susan Wojcicki


+ 194 Google has been doing well. As much as possible we're trying to share back with the employees. They will continue to create a lot of value. Susan Wojcicki


+ 237 Google is fascinating, and the book isn't finished. I'm creating, living, building, and writing those chapters. Susan Wojcicki


+ 219 I am responsible for creating and overseeing the future products that make up Google Advertising. Susan Wojcicki


+ 205 I have had a lot of setbacks that I have learned from. Susan Wojcicki


+ 285 I love taking an idea... to a prototype and then to a product that millions of people use. Susan Wojcicki


+ 151 I think video advertising is a hugely compelling medium. Susan Wojcicki


+ 203 Mobile is an incredibly fast-growing market and will continue to be. Susan Wojcicki


+ 205 My kids know I'm home every night for dinner. Susan Wojcicki


+ 209 My most radical shift was leaving Intel and joining Google, a small startup at the time, even though I was pregnant. Susan Wojcicki


+ 222 People at different stages of their lives are doing different things, and they're all using Google. Susan Wojcicki


+ 183 People don't understand the logistics of advertising. Susan Wojcicki


+ 238 People don't understand the logistics of advertising. To have the ads purchased and run, you need to have a series of products that work together. Susan Wojcicki


+ 303 Right now, offline and online are coming together because of smartphones. Susan Wojcicki


+ 204 The great thing about the Internet is you can launch a product, and within just a few hours, people will tell you what they think about it. Susan Wojcicki


+ 177 Work smart. Get things done. Susan Wojcicki


+ 254 At the end of the day, both men and women who become CEOs have showed tenacity and hard work to succeed in their careers. It takes not just skills but also extreme dedication and commitment. And regardless of gender, CEOs are measured by the same criteria - the growth and success of the business. Susan Wojcicki


+ 266 First there's my role just as an executive being responsible for advertising, regardless of gender. I think that's a position that I take seriously. That's the first role. But I think for my role as a woman at Google, you try to set a good example and be a role model for the other women in the organization. Susan Wojcicki


+ 233 Generally, our approach with products at Google is to first develop the right user base and then to figure out what's the right experience for the ads. Susan Wojcicki


+ 219 Google is a business that gets paid when users want to see - want to click on - the ad. If we show ads that no one wants to see, we don't generate revenue. Susan Wojcicki


+ 252 Google is a consumer brand and people need to be comfortable. If we were just an advertising brand we wouldn't have the same concerns. We've always tried to promote transparency and choice among our users. Susan Wojcicki


+ 239 I have this desire to create things and build things, and Google has enabled me to build and create things and to build products that are used by people all over the globe. Susan Wojcicki


+ 227 I think the phone is a really personal device in a lot of ways. If you drop your phone or lose it there's a moment of panic. On the other hand there's a lot of control that users have. Susan Wojcicki


+ 266 I think we have to recognize as an industry that users have a lot more choices and can click away to a lot more media. As a result, the advertising we create really needs to be something users want to see. Susan Wojcicki


+ 281 I'm excited about the opportunities with mobile phones and being able to receive information on the go and relevant to what I'm doing at that moment in time. Susan Wojcicki


+ 300 It's important for me to show my children the richness of life and be a role model. I find that my organizational and management skills are tested more at home than at work! Susan Wojcicki


+ 230 Let's face it: Engineering companies in general have more men than women. Google has tried really hard to recruit women. On the other hand, we have a standard. Google tries to recruit the best engineers. Susan Wojcicki


+ 288 My first job after college was at Magic Quest, an educational software startup company where I was responsible for writing the content. I found that job somewhat accidentally but after working there a few weeks and loving my job, I decided to pursue a career in technology. Susan Wojcicki


+ 208 My smartest move was joining Google. It wasn't obvious at the time that it would be a good decision. A lot of people, many of my friends, advised me against it. Susan Wojcicki


+ 238 The reason I like my job is that I have this desire to create. I have this desire to create things and build things, and Google has enabled me to build and create things and to build products that are used by people all over the globe. Susan Wojcicki


+ 220 There are lots of people in the Silicon Valley who are interested in working at a fast-moving, dynamic company like Google. Not just my family members. Susan Wojcicki


+ 258 Though we do need more women to graduate with technical degrees, I always like to remind women that you don't need to have science or technology degrees to build a career in tech. Susan Wojcicki


+ 269 Today, most young women are exposed to technology at a very young age, with mobile phones, tablets, the Web or social media. They are much more proficient with technology than prior generations since they use it for all their school work, communication and entertainment. Susan Wojcicki


+ 262 We are a consumer company and our success is directly linked to our users trusting us. Therefore we have the same incentive as the user: they want to see relevant advertising so their experience of Google is positive and we want to deliver it. Susan Wojcicki


+ 280 What's important is that I do my job really well, that I build great products and that I'm a great leader. All those things matter independent of gender. But I do think there's a responsibility for me to support other women at Google. Susan Wojcicki


+ 206 People used to say that advertising wasn't in Google's DNA, and that's obviously not true anymore. They used to say that display advertising isn't in Google's DNA, and that's not true any more. Susan Wojcicki