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+ 274 The reason we wouldn't make a seven-inch tablet isn't because we don't want to hit a price point, it's because we don't think you can make a great tablet with a seven-inch screen. There's no other company that could make a MacBook Air and the reason is that not only do we control the hardware, but we control the operating system. And it is the intimate interaction between the operating system and the hardware that allows us to do that. There is no intimate interaction between Windows and a Dell notebook. Steve Jobs

+ 271 The Apple II peeled off the hardware layer. You didn't need to know about the hardware to use a computer. The next step was the transition from the Apple II to the Macintosh, which peeled off the computer-literacy layer, if you will. In other words, you didn't have to be a hacker or a computer scientist to use one of these. Steve Jobs — Inc., 1989

+ 221 Hardware is just software that's hard to edit.

+ 249 Reading computer manuals without the hardware is as frustrating as reading sex manuals without the software. Arthur C. Clarke

+ 275 People who are really serious about software should make their own hardware. Alan Kay

+ 238 It's hardware that makes a machine fast. It's software that makes a fast machine slow. Craig Bruce

+ 314 Google did a great job hacking the Web to create search - and then monetizing search with advertising. And Apple did a great job humanizing hardware and software so that formerly daunting computers and applications could become consumer-friendly devices - even a lifestyle brand. Douglas Rushkoff

+ 244 Software comes from heaven when you have good hardware. Ken Olsen

+ 258 You can mass-produce hardware; you cannot mass-produce software - you cannot mass-produce the human mind. Michio Kaku

+ 253 Technology is an inherent democratizer. Because of the evolution of hardware and software, you’re able to scale up almost anything. It means that in our lifetime everyone may have tools of equal power. Guest lecture, UC Berkeley