digital

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+ 355 Google Analytics Premium helps us reinvent our marketing strategy every day. Search, display, social — we really see how they all fit together. Nicole Remington, Digital Marketing Manager TechSmith


+ 304 One of the things I did when I got back to Apple 10 years ago was I gave the museum to Stanford and all the papers and all the old machines and kind of cleared out the cobwebs and said, let's stop looking backwards here. It's all about what happens tomorrow. Steve Jobs— All Things Digital D5 conference


+ 273 Apple is a company that doesn't have the most resources of everybody in the world. The way we've succeeded is by choosing what horses to ride really carefully. We're organized like a startup. We're the biggest startup on the planet. Steve Jobs — All Things Digital DB conference, 2005


+ 302 If Mercedes made a bicycle or a hamburger or a computer, I don't think there'd be much advantage in having its logo on it. I don't think Apple would get much equity putting its name on an automobile, either. And just because the whole world is going digital — TV, audio, and all that — doesn't mean there's anything wrong with just being in the computer business. The computer business is huge. Steve Jobs — Fortune, 1998


+ 276 You can't look back and say, well, gosh, you know, I wish I hadn't have gotten fired, I wish I was there, I wish this, I wish that. It doesn't matter. And so let's go invent tomorrow rather than worrying about what happened yesterday. Steve Jobs — All Things Digital D5 conference, 2007


+ 270 I think it's really hard for one company to do everything. Life's complex. Steve Jobs — All Things Digital D5 conference


+ 296 There were too many people at Apple and in the Apple ecosystem playing the game of, for Apple to win, Microsoft has to lose. And it was clear that you didn't have to play that game because Apple wasn't going to beat Microsoft. Apple didn't have to beat Microsoft. Apple had to remember who Apple was because they'd forgotten who Apple was. Steve Jobs — All Things Digital D5 conference


+ 261 We're trying to make great products for people, and we at least have the courage of our convictions to say 'We don't think this is part of what makes a great product, we're going to leave it out' That's what a lot of customers pay us to do. Steve Jobs — All Things Digital, 2010


+ 274 It's like giving a glass of ice water to somebody in hell! Steve Jobs — On iTunes being one of the largest software developers for Windows OS. All Things Digital, 2007


+ 316 Pretty much, Apple and Dell are the only ones in this industry making money. They make it by being Wal-Mart. We make it by innovation. This is a story that's amazing. It's got theft, it's got buying stolen property, it's got extortion. I'm sure it's got sex in there somewhere. Somebody should make a movie out of this! Steve Jobs — On the circumstances surrounding an iPhone prototype that was discovered in a bar and published in an online technology blog, Gizmodo. All Things Digital, 2010


+ 315 Microsoft has had two goals in the last 10 years. One was to copy the-Mac, and the other was to copy Lotus' success in the spreadsheet — basically, the applications business. And over the course of the last 10 years, Microsoft accomplished both of those goals. And now they are completely lost. Bill built the first software company in the industry and I think he built the first software company before anybody really in our industry knew what a software company was, except for these guys. And that was huge. That was really huge. Steve Jobs — On Bill Gates. All Things Digital D5 conference


+ 312 We're getting to the point where everything's a computer in a different form factor. So what, right? So what if it's built with a computer inside it? It doesn't matter. It's, what is it? How do you use it? You know, how does the consumer approach it? And so who cares what's inside it anymore? Steve Jobs — All Things Digital D5 conference


+ 266 The worst thing that could possibly happen as we get big and we get a little bit more influence in the world is if we change our core values and start letting it slide. I can't do that. I'd rather quit. We have the same values now as we had then. Steve Jobs — On whether the company should have gone after Gizmodo, All Things Digital, 2010


+ 255 Everyone here has the sense that right now is one of those moments when we are influencing the future. People say you have to have a lot of passion for what you're doing and it's totally true. And the reason is because it's so hard that if you don't, any rational person would give up. Steve Jobs — All Things Digital D5 conference, 2007


+ 278 That's why I love what we do — we make these tools and they're constantly surprising us. Steve Jobs — All Things Digital, 2007


+ 279 We are guilty as charged of making mistakes, because nobody's ever done this before. Steve Jobs — On Apple's App Store's policy for rejection, All Things Digital D8 interview


+ 251 I think of most things in life as either a Bob Dylan or a Beatles song. Steve Jobs — All Things Digital D5 conference


+ 281 Paper is no longer a big part of my day. I get 90% of my news online, and when I go to a meeting and want to jot things down, I bring my Tablet PC. It's fully synchronized with my office machine, so I have all the files I need. It also has a note-taking piece of software called OneNote, so all my notes are in digital form. Bill Gates


+ 211 The future of connected digital experiences is here – come see what’s next.